“Still Chasing After New Customers?”
Stop Cold-calling, Doing Meetups, & Wasting Your Money on Ads.
Jumpstart Your Website Marketing & Have Them Chase after YOU Instead.
Let’s face it, marketing and promoting a small business can be difficult.
You know what I mean…
- If you’ve ever struggled to get your local company found online,
- If you’ve tried every social media site imaginable to bring in more business,
- If you used online, pay-per-click ads that just sucked your money down the drain.
So if you still haven’t gotten the results you want discover a proven approach to website marketing for small businesses that actually works.
“Remember When the Phone Book Ruled Small Business Marketing?”
Until recently most local companies like yours could still reach out to their customers through:
- Yellow page ads in their local phone book,
- Print advertising in the hometown newspaper or a in regional magazines
- Traveling to industry trade shows or conferences,
- Or (if you had a wad of cash) doing media spots on radio or television stations.
Well, it’s no longer business as usual…
As you know the Internet has had a profound effect on the way that people communicate and interact with each other.
This is has been especially true when it comes to how your potential customers and clients now deal with you and your small business.
The web has permanently altered the way that consumers look for local products and services.
With the widespread use of the Internet for shopping and the rapid increase of smartphones and tablets now 85% of all Americans begin their local shopping experiences online.
This means your customers have come to expect to that they will be able to find your local products or services on the Internet.
And if they don’t see your business in their search engine results, then they probably won’t give you a second chance or a second thought.
Nowadays people find it much more convenient to “lurk and learn” about your company online before they call or contact you directly.
In fact, it’s more important now than ever that you use a website for marketing your small business.
“Buy Local” Now Starts Online
For example, say that a woman named Jill is very interested in knitting, crocheting and in other fiber or yarn arts.
She wants to buy some naturally dyed yarn to make a sweater for a new baby in her family.
Instead of using the yellow pages or driving around town, nowadays she will start her search for yarn – online – looking for “yarn shops” in her local town or city or just “yarn shops near me”.
And if you are a local shop owner who sells naturally dyed yarns, you NEED to be certain that your company website appears in Jill’s search results…
…Because studies have shown that one out of every five people who visit a local business’s website will make a purchase from that company – within 2 to 5 days!
So, it’s not an exaggeration to say that as a small business owner, if you don’t understand how to use your own website’s powerful marketing potential, you are in real danger of leaving new business (and a lot of money) on the table.
If website marketing is so important, why is it often overlooked?
Well, before I answer this question, let me introduce myself.
I use my experience and training in…
- content creation,
- web design
- and internet marketing
…To build small business websites that produce profitable results – more leads and sales – for local companies.
I can do this because since 2008, I have built, and/or managed over 281 business websites and written some 500+ web articles, blog posts and press releases.
I often tell people that I am half web-geek and half online writer.
Now in answer to the question as to why websites are not properly use as marketing tools – let’s take a look at the following groups who publish information about website marketing:
- Media Publishers, Internet Marketing Gurus and Professional bloggers,
- You local web designer and developer who probably created your website,
- Folks who run SEO (search engine optimization) services.
These are the people who provide the bulk of the information you will find online about websites, blogging and marketing.
The problem is that most of these groups have conflicting interests AND fully 2/3 of them make their money by getting consumers to click a “Buy It Now” or online ad button.
Basically they don’t run brick and mortar stores or offer physical services.
Which means at the end of day, with some few exceptions ALL of these people use “online-only” business marketing models.
So whatever they recommend that you as a website owner to use for your local company, it probably won’t work…
…At least not without a lot of time consuming and expensive tinkering and fumbling with the code or systems behind the scenes on your end.
But what about my web designer?
“Can’t they help me with my online marketing stuff?”
Okay…the web design community is made of two distinct disciplines: designers and developers – basically graphic artists and software programmers.
So while it takes the skills of both a designer and a developer to create a good-looking and smoothly running website, as you might guess, neither group is trained in sales or marketing.
Too many web designers are FAR more concerned with getting praise from the client about their work, instead of caring if the website is going to bring in more business or not.
Frankly they feel that if they have created a nice-looking, well-functioning site for the client, their job is done.
So what usually happens is once a website is launched (goes live online), within a short period of time the business owner starts to notice that their site is not producing the results they want – more leads & sales – and they turn to their web designer for help.
The designer will either brush off their marketing concerns or will recommend the services of a local SEO (search engine optimization) company.
In come the SEO guys…
Most SEO (search engine optimization) services are in the business of generating traffic for a website. Few take the time to do any deep website optimization to increase your conversions – i.e. get more leads or sales.
So what happens is the small business person ends up spending a lot money on expensive link-building campaigns, dubious “Google ranking” schemes or other fancy online tricks.
Now don’t get me wrong. SEO does work but how most SEO companies do it — the website never really attracts visitors on its own. Which means it requires a steady infusion of traffic byway of a hefty monthly retainer to the SEO service.
So as you can see, despite the powerful marketing potential of the internet, it still tough to promote your local business.
But what if things were different? Imagine how you would feel…
- If you had a business website that got you noticed online?
- If you had a website that turned visitors into a steady stream of leads and paying customers?
- If you knew for certain that your own website would bring in more new business – without expensive monthly ads or SEO campaigns?
- If you knew a web marketing pro who would give you honest, common-sense answers instead of the runaround?
If this sounds like something you might be interested in then I invite you to contact me and get a free, no hassle consultation. Discover how I have helped other small business people, just like you become more successful.
“Website Marketing that Produces Bankable Results”
Build the Business Website of Your Dreams. Get a website that actually works to increases your sales — without you squandering time and money, stumbling to find the right path or making unnecessary mistakes.
Get Found Online
Invisible is not a good brand color. No matter what type of business or field you’re in, using proven marketing technologies to build a website that sells and has maximum exposure is of paramount importance.
– Discover how a lead-generation website can help improve your business leads and sales…
Get More Customers
Web content is the critical key to attracting more traffic and driving more new customers to your business. By using the right content on your site, you are seen as the go-to expert in your field or local industry.
– Discover how to turn your knowledge, passion and expertise into web content that attracts targeted traffic…
Grow Your Business
Transform your website with automation and optimization so that it can meets all of the critical search engine guidelines — while still appealing to your target customers.
– Discover how to convert more web visitors into paying customers for your business…
Discover how I have helped other small businesses just like yours.
Click here to get a free consultation.
What entrepreneurs & small business owners say:
Discover how you can use your website to get more in-store traffic and leads 24/7/365.
Click here to get a free consultation.