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A Good Website is Your Best Friend in a Recession
What is an Ugly Website?
If you have a properly functioning or good website (one
that helps you sell your products or services) then congratulations! You are one
of the lucky ones.
But if you are still struggling to get your website working the way you want and producing the results you need then you have a “Ugly Website”.
Why Must You Have a Website?
For the small business owner, a good website has got to be one of the best, most affordable marketing tools ever developed. You just can’t beat what a website can offer at such a low cost and without a lot of in-house infrastructure.
For cost of budget PC system, an Internet connection and hosting fees a website can:
- Act as your “brochure” working 24/7 to help potential
clients/customers understand what you offer. - Act as your “direct mail” postcard, attracting
specific clients/customers to your company. - Act as your “receptionist” and give clients/customers
information on how to schedule services, when to contact you and a map of
directions to your location. - Act a “marketing hub” which can connect all your advertising and marketing campaigns.
A Good Website Can…
- Increase your company’s visibility and credibility.
The web is not a fad. More and more people go online everyday (over half of
all American homes have Internet connections. And most of those households
shop online or seek information about offline vendors as least once a week or
more.) . As people seek out information about businesses (even local ones)
online, you will be expected to have a website. - Customers often “check out” potential businesses long
before they ever call you! Cold-calling a business, not matter how highly
recommended is scary to most potential customers. A good website is a fast and
easy way to provide people with the information they want so they can
comfortably learn more about you. You want them to gain enough trust so they
can take that all important next step: contacting your office. - Provide instant access to information about your
business, services or products. Most of us are pressed for time. Between kids,
work and family commitments, people just don’t have to time (or energy) to
listen to your 30 second elevator pitch anymore. - Face-to-face meetings require scheduling and travel
time and expense (gas money). Customers want to know as much as they can about
you and your business BEFORE they call and make an appointment. And no they
won’t call and talk with you over the phone. But they will sit in a nice warm
home and browse though your website to get a “feel” about you. They will
download and read your special reports and print out any helpful “how-to”
articles you have written. All this provides a way for them to warm up to you
before they commitment time and gas money to meet with you. - Reduces the “Know-Like-Trust” sales cycle. Before you
buy anything, even cookies from those little girls dressed in green in front
to retail mall, you subconsciously go though this sales cycle. People only buy
goods and services from people they know about (who are you?), they like (we
think alike) and they trust (you seem like you won’t cheat me or screw me
over.) Without all three things there usually is no deal. - As a referral point of contact for your existing
customers. Instead of handing out hundreds of tattered business cards to your
current customers to give out, you can just tell to send everyone to send them
to your website. Once there they can see who you are and what services you
offer without standing around listening to your current customer
enthusiastically bungle a referral. You can even give out “codes” to clients
to give to their friends as a “word of mouth” discount to be used on the
website. - Get Customers from out of the area. People will travel
a long distance to get the goods and services they really want. But only if
they know about you! A good website will let you get the word out beyond the
reach of printed flyers, newspapers and even television ads. Tourists and
visitors often want to indulge in goods and services they either don’t have at
home or don’t want to sacrifice when traveling. A good website will let them
find you. - ” Sell your own information products online. Even if your business is “hands-on” a good website can be used to offer ebook, home study courses, CDs, DVDs etc. of informational products you can develop and create. If you have expertise in a field then you can share that information and generate a nice profit stream outside of your main business. See the website AsktheBuilder.com to see how it’s done.
What you should do next…
Look over this rest of this website:
Is your website getting the results you need? Your website needs some maintenance or updating? You think your website is ugly? I can help you!
Or maybe you don’t even have a website yet, I will be more than happy to develop a website for you and your organization at a very affordable price.