Pride or Profit? 6 Steps to Avoid this Common Business Website Mistake

vanity website
My mom loves my website but my customers…not so much?”

Do you have a vanity website or one built to sell?

If you are like most small business people, you are probably still saying, “I just wish I could get my name out there!”.

Unfortunately, the days of web design when you could just ‘build it and they will come’ are long over.

Nowadays, you need a website that creates profitable leads or brings in-store traffic – not just brand recognition.

But unfortunately that is not what is happening.

All the time I meet with small business people who have what I call “branded brochure” websites. These are the websites that were solely created to promote the company’s online “brand” and increase awareness or name recognition.

These site are frequently just very beautiful digital versions of the company’s sales brochure. They are NOT very effective at bringing in leads or getting new customers.

Read morePride or Profit? 6 Steps to Avoid this Common Business Website Mistake

3 Simple Ways to Stop the Feast or Famine in Your Small Business

feast or famine small business

Let me ask you a question…

“Do you have a cycle of ‘feast or famine’ in your small business?”

Feast or famine in a small business is not all that unusual.

Sometimes when you are really, really busy and you think “This is great… it’s never going end!” then it does ends and you are rolling down into a low or slow season.

In slow times, when things start going sour and your sales start moving sideways (maybe even dipping straight down) you start to stress out, and think “This sucks… it’s never going end!”

But of course the hard times do eventually end. This is because most businesses have a natural up and down cycle (even during bad economic times).

Read more3 Simple Ways to Stop the Feast or Famine in Your Small Business

3 Steps to a Successful Business Blog

a successful business blog?
A Better Mouse Trap?

How to Create Business Blog…in 3 Simple Steps?

Making a successful website or blog for a small business, isn’t as quick as you might think. By the time most folks have gone through the hassles of getting their website or blog designed, uploaded and live online they are DONE!

They don’t want to hear anything else about the Internet especially something about online selling or marketing — they just want their very expensive site to start making money – right now.

Are you a victim of the Better Built Mousetrap Syndrome?

Read more3 Steps to a Successful Business Blog

5 Online Marketing Mistakes (Almost Everyone Makes)

5 Online Marketing Mistakes

Is Being A “Lone Wolf” Ruining Your Online Marketing Efforts?

Online Marketing Mistakes Most Every Small Business Overlooks & How to Do Instead

I have a dirty little secret. I love reality TV shows – especially ones that are centered on small businesses!

While most of these shows make for very entertaining television, they can also offer some surprising insights and some interesting business lessons for entrepreneurs like you and me.

Right now here in the US there is a plethora of “real world” television shows where camera crews tag along behind industry experts as they seek to “rescue” failing businesses – everything from bars to hair salons and restaurants to hotels along with any number of other local business enterprises.

The primary factor for the company failing of course in almost all of these shows (or at least in the ones that get on-air) is the owner’s bad business habits.

Read more5 Online Marketing Mistakes (Almost Everyone Makes)