3 Simple Ways to Stop the Feast or Famine in Your Small Business

feast or famine small business

Let me ask you a question…

“Do you have a cycle of ‘feast or famine’ in your small business?”

Feast or famine in a small business is not all that unusual.

Sometimes when you are really, really busy and you think “This is great… it’s never going end!” then it does ends and you are rolling down into a low or slow season.

In slow times, when things start going sour and your sales start moving sideways (maybe even dipping straight down) you start to stress out, and think “This sucks… it’s never going end!”

But of course the hard times do eventually end. This is because most businesses have a natural up and down cycle (even during bad economic times). Read More

How to make a successful business blog?

 

a successful business blog?
A Better Mouse Trap?

“A successful business blog…in 3 simple steps?”

Making a successful website or blog for a small business, isn’t as quick as you might think. By the time most folks have gone through the hassles of getting their website or blog designed, uploaded and live online they are DONE!

They don’t want to hear anything else about the Internet especially something about online selling or marketing — they just want their very expensive site to start making money – right now.

Are you a victim of the Better Built Mousetrap Syndrome?

Read More

5 Online Marketing Mistakes (Almost Everyone Makes)

5 Online Marketing Mistakes

Is Being A “Lone Wolf” Ruining Your Online Marketing Efforts?

Online Marketing Mistakes Most Every Small Business Overlooks & How to Do Instead

I have a dirty little secret. I love reality TV shows – especially ones that are centered on small businesses!

While most of these shows make for very entertaining television, they can also offer some surprising insights and some interesting business lessons for entrepreneurs like you and me.

Right now here in the US there is a plethora of “real world” television shows where camera crews tag along behind industry experts as they seek to “rescue” failing businesses – everything from bars to hair salons and restaurants to hotels along with any number of other local business enterprises.

The primary factor for the company failing of course in almost all of these shows (or at least in the ones that get on-air) is the owner’s bad business habits. Read More

Why Small Business Website Marketing is Important…

Small Business Website Marketing - Why it is a Critical Piece of Your Small Business Marketing

Benjamin Franklin, said “Keep your business and your business will keep you.”  

Nowadays it should be “Keep your business website and it will keep you?” 

Small Business Website Marketing Should Be a Cornerstone in Your Small Business Plan

You might even have known it was originally written by Benjamin Franklin. But you probably have let the true meaning of this neat bit of wisdom slip by you.

While most school kids know that Franklin was America’s first diplomat and one the most popular (both then and now) of our founding fathers and a famous inventor, few people know that he was also America’s first self-made millionaire.

It’s no accident that his image is on one of the most popular dollar denomination for forging and cash sales, the hundred dollar bill. Read More

“Does a Local Business REALLY Need a Website?”

Local Business Website

Does My Local Business Need a Website?

“Do I really need a website for my local business? Aren’t “websites” dead? I was told that I could use social media to get customers instead.”

Great questions!

The short answers are yes, you do need a website and no, websites are not dead!

I know, you’re thinking that with the influx of social media pages, why should you waste your money on creating a standalone website for your company?

Having a website made for you seems like an unnecessary expense.

I find especially troubling because entrepreneurs and small business owners who are just starting out need the visibility. And nothing build your reputation online faster than a lead generation website. Read More