Making Friends with Customers – The Pros & Cons

Making Friends with Customers – Yes or No?

making customers friends

Making friends with customers – is it always a gamble?

We get this advice all the time online…”build customer relationships!”

After all there are social media companies has built a  multi-billion dollar businesses encouraging us to play nice and become friends with our clients and customers.

But there are both positive and negative aspects of moving past the business free throw line when it comes to dealing with your clients or customers.

There are some very good reasons (both personal and business) why you should and there are some very good reasons (both personal and business) why you should NOT.

In this article, I’ll explore the pros and cons of engaging with customers on a personal level. If you have ever wondered if you should or should not be more “friendly” with customers, then read on.

Read moreMaking Friends with Customers – The Pros & Cons

Marketing with Infographics – Create a Wordle

 Wordles – A Cool Way to Promote Your Small Business

Marketing with infographics - wordles
a Wordle of NCWebDiva.com

Marketing with infographics is very, very hot right now. Basically an infographic is “a visual image such as a chart or diagram used to represent information or data.”

Usually they are custom made for a company for each information piece or data set.  Quality infographics cost anywhere from $500 to $2000+.

But I have found a very affordable (free way) to create an “infographic alternative” – an Wordle

Read moreMarketing with Infographics – Create a Wordle

Is Perfectionism Killing Your Blog? 3 Things You Can Do to Save It.

Is Perfectionism Killing Your Blog?

Is trying to be “perfect” killing your blog posts and your rapport with your web visitors?

If you are like me growing up in America, you quickly learned that the way to an English teacher’s heart was by using correct punctuation, grammar and spelling. This was fine, during your school days, of course.

However, perfectionism can have a detrimental effect when we are writing for business.

Perfectionism creates a sense of formality or even a sort of superiority that people unfortunately can read into business documents such as company blog posts.

Read moreIs Perfectionism Killing Your Blog? 3 Things You Can Do to Save It.

Become A Guest Blogger – Why Guest Blogging Can Boost Your Small Business

Become A Guest Blogger

I love blogs. I strongly encourage almost all of my clients to start a blog as either a companion piece for their standard HTML website or as their standalone primary website.

But most small business website owners don’t own or use blogs regularly. Usually only a handful of brick and mortar companies in a local niche market truly embrace internet marketing and use it to its maximum potential when it comes to blogs.

Read moreBecome A Guest Blogger – Why Guest Blogging Can Boost Your Small Business