Making Friends with Customers – Yes or No?
Making friends with customers – is it always a gamble?
We get this advice all the time online…”build customer relationships!”
After all there are social media companies has built a multi-billion dollar businesses encouraging us to play nice and become friends with our clients and customers.
But there are both positive and negative aspects of moving past the business free throw line when it comes to dealing with your clients or customers.
There are some very good reasons (both personal and business) why you should and there are some very good reasons (both personal and business) why you should NOT.
In this article, I’ll explore the pros and cons of engaging with customers on a personal level. If you have ever wondered if you should or should not be more “friendly” with customers, then read on.