The 3 Pillars for Online Success – The basics of a profitable web marketing campaign

Why Do You Need a Website5Creating a stand-out web marketing campaign is far from a walk in the park…

So how can you make a small business “visible” in a busy & over-crowded marketplace?

You’re finally ready to start taking your online marketing to the next level. You’re not interested in “get rich quick” or the latest ‘here’s how make money online” schemes. Read More

How to Turn a Failing Small Business Around?

How to Turn a Failing Small Business Around Using Online Marketing

Turn a Failing Small Business Around?

Can you really turn your business around using internet marketing?

During tough times it’s natural for many small businesses to think that the first thing you must do is cut back on your overhead and expenses.

After all if your family are hungry, you don’t go out buying luxury cars.

So while reducing or maintaining costs is an instant and measurable way to increase your bottom line, it is not something for the long haul.

Cost cutting only gives your business a bit of breathing room. Yet no healthy business can survive by trying to “save their way” back into profitability or success.

The only thing that can make your business successful long term is by increasing their visibility and persuading more customers to do business with them!

And quickest, cheapest way I now how to do this is by leveraging the power of online marketing, especially marketing using your company website.

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4 Reasons Why “Teaching” Online Increases Sales

Education Based Marketing – Boosts Leads & Sales

education based marketing

Need more leads, sales or new clients? Do some teaching!

Education based marketing – it seems counter intuitive when you really look at. But by sharing your information with potential clients or current customers, you increase your conversion rates and sales.

Education is a great way for small businesses to market online. One of the biggest stumbling blocks with online marketing for small business is the concept of “free information”. Read More

How To Build a Profit-Making Blog In 4 Steps

How To Build a Profit-Making Blog
Do you want a profitable blog?

If you are like many small business people you may have wondered what all the fuss is about with blogging.

Blogging has become extremely popular over the last few years. This is because unlike regular webpages, which are coded in HTML/CSS, they require no special programming skills to update or modify.

A blog once it is installed can be easily maintained by the average small business owner. This cuts down on web maintenance fees and website update headaches.

Along with their cost-saving advantages, blogs are also a profitable way for a small business to increase sales, and build a strong connection to their customers.

But in order to have a blog that does this it must first attract the attention of both search engines, for traffic, and readers for quality content.

How To Build a Profit-Making Blog

Key One — Consistently Update Your Content.

This key centers on creating fresh content. By fresh content, I mean regular uploads of new posts, photographs or other content like audio or video files.

Fresh content served several functions. Number one is that the readers of your blog can quickly become disinterested in your site, if they keep returning to the same a old stuff time after time.

The second function that fresh content serves is the process of optimizing your site for the search engines. All search engines such as Google, use bits of software called “spiders” to search pages and index them for databases.

Spiders have the capacity to recognize related words and terms and then using a secret formula determines what is the central topic on a particular webpage or blog.

The more content you add to your site the more your readers will return and the better the search engines will understand what topic or subject matter, you are trying to communicate.

Key Two — A Popular Blog Has Interactivity.
People frequently come to blogs to participate with like-minded people or communities.

By allowing your readers to comment, offer opinions in polls and answer questions from your or other readers, you are creating responsive readers.

And responsive readers make very good customers. Once people are comfortable with you from reading your blog posts, they will also be more willing to trust your recommendations on various products and services.

Key Three — Know Who Your Readers Are.

By knowing who your online audience is you will be better able to write posts that interests them.

A good post in turn makes people want to spread the word about your blog to their friends and associates.

A quick way to find out more about your audience is to conduct a simple survey.

Often people will respond to requests for surveys from e-mails or from blog posts faster then they will from on-screen survey pop-ups that interrupt their reading.

There are several free services online, which make producing a survey fairly painless.

Or instead of a true, formal survey you can simply request your readers to comment on 3-5 questions you ask them in a blog post concerning their interests, backgrounds, and why they like reading your blog.

Key Four — Using Keywords.
Keywords are simply the words that people type into search engines such as Google, Bing, and others.

In order to sell advertising, search engines turn around and take these search terms and use them as “keywords”. Keywords are sold to the highest bidder in advertising networks such as Google’s Adwords.

It is this use of keywords that allow advertisers to place the appropriate and relevant ads on search page results or on related websites.

In turn if you place these same keywords in the title or body of your blog posts, you are auto-magically, telling both your readers and the search engines about the core concepts inside the post.

So how do you find keywords?

Most blogs or websites offer statistics or “stats” application that let you see what keywords people used to find your blog via a search engine. Look at your more popular or most viewed posts and re-use any common keywords you might find.

On the other hand, Google offers a free keyword tool to the public. By searching this keyword tool, you can determine what words your readers (i.e. customers) are search for online.

While these four keys may seem simple, they are not easy. It requires a good bit of work, in order to make any website or blog profitable. But now that you have these tips you are closer to that goal than ever before.

If you want better leads & more sales from your business website & are sick of wasting money on advertising that isn’t working, then I invite you to check out my latest product: “Boost My Sales!”

Blogging for Business – Are You Making These 5 Deadly Mistakes on Your Blog?

Blogging for Business – How to Avoid these Common Mistakes

blogging-for-business

Blogging for business or content marketing is not difficult.

I have had an online presence  in some way since early 1999, when a friend and I were scheduled to graduate from tech school and wanted to take the Internet world by storm; me with my desktop support skills and Mary with her computer programming.

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