Making Friends with Customers – Yes or No?
Making friends with customers – is it always a gamble?
We get this advice all the time online…”build customer relationships!”
After all there are social media companies has built a multi-billion dollar businesses encouraging us to play nice and become friends with our clients and customers.
But there are both positive and negative aspects of moving past the business free throw line when it comes to dealing with your clients or customers.
There are some very good reasons (both personal and business) why you should and there are some very good reasons (both personal and business) why you should NOT.
In this article, I’ll explore the pros and cons of engaging with customers on a personal level. If you have ever wondered if you should or should not be more “friendly” with customers, then read on.
Relationship Marketing – Are you Making these Customer Relationship Mistakes?
Are You Accidentally Pushing Away & Pissing Off Customers?
The relationship between a small company and their customers is a tricky one. While not as intense as that with family members, surprisingly enough, long term business relationship have similar risks for both parties as any other “friendship”.
The situation between you and a customer can be damaged by broken promises, business betrayals and lying or giving false impressions.
These “relationship killers” can result in you missing out on opportunities, sales or even becoming involved in a costly legal action.
Of course not every business relationship goes bad or ends in a lawsuit. Many small businesses have maintained amicable and profitable relationships with their customers for decades.
So how can you avoid making these disastrous mistakes in your relationships with your customers? (more…)
How to stay in front of your customers – without being a kissy-butt?
Do you want to know the best ways to hold the attention of your prospective customers?
Running a small business takes a lot of hours. Even if it’s a labor of love or a pursuit of passion, if you are in business for profit then you need have customers. And the more customers you have the faster your business can grow.
Still it’s a universal truth that customers will buy things when they are ready to buy them NOT when you’re ready to sell them something.
So the only option you have is be prepared to throw your selling process into high gear when someone expresses interest in buying from you.
But often this makes you seem either too pushy or a big ole kiss-butt.