Plain vs Fancy Web Design: Which one works best for a small business?

Ugly Website Design
Does your website have to look impressive to get results?

“Can a ‘plain’ website out perform a prettier one?”

If you own a small business site then you have probably gotten sales pitches like this in your email inbox before:

“Hello, my name is {blank} and I wanted to reach out and ask if there is anything that you would like to change about your website?

I am a web developer with {blank} and my team can do just about anything you can imagine. My forte is helping clients get the look and feel they want out of their websites as well as making sure they can be found online.”

Sounds like a good deal right? Get an impressive looking website, and get be found online.

Yet, we all know this is not the complete truth. Read More

The 2 Essential Marketing Changes Your Small Business Needs to Start Today

Marketing Changes Small Business

Let’s face it, marketing a small business can be tough.

Especially if you’re trying to do it online.

If you are sick of struggling to make internet marketing work for you then read on to discover 2 simple marketing changes that you can do that will actually work.

But first let’s take a quick look back at how traditional marketing has changed since the “Inter-web” came along and missed things up… Read More

Pride or Profit? 6 Steps to Avoid this Common Business Website Mistake

vanity website
My mom loves my website but my customers…not so much?”

Do you have a vanity website or one built to sell?

If you are like most small business people, you are probably still saying, “I just wish I could get my name out there!”.

Unfortunately, the days of web design when you could just ‘build it and they will come’ are long over.

Nowadays, you need a website that creates profitable leads or brings in-store traffic – not just brand recognition.

But unfortunately that is not what is happening.

All the time I meet with small business people who have what I call “branded brochure” websites. These are the websites that were solely created to promote the company’s online “brand” and increase awareness or name recognition.

These site are frequently just very beautiful digital versions of the company’s sales brochure. They are NOT very effective at bringing in leads or getting new customers. Read More

3 Simple Ways to Stop the Feast or Famine in Your Small Business

feast or famine small business

Let me ask you a question…

“Do you have a cycle of ‘feast or famine’ in your small business?”

Feast or famine in a small business is not all that unusual.

Sometimes when you are really, really busy and you think “This is great… it’s never going end!” then it does ends and you are rolling down into a low or slow season.

In slow times, when things start going sour and your sales start moving sideways (maybe even dipping straight down) you start to stress out, and think “This sucks… it’s never going end!”

But of course the hard times do eventually end. This is because most businesses have a natural up and down cycle (even during bad economic times). Read More

“Does a Local Business REALLY Need a Website?”

Local Business Website

Does My Local Business Need a Website?

“Do I really need a website for my local business? Aren’t “websites” dead? I was told that I could use social media to get customers instead.”

Great questions!

The short answers are yes, you do need a website and no, websites are not dead!

I know, you’re thinking that with the influx of social media pages, why should you waste your money on creating a standalone website for your company?

Having a website made for you seems like an unnecessary expense.

I find especially troubling because entrepreneurs and small business owners who are just starting out need the visibility. And nothing build your reputation online faster than a lead generation website. Read More