An Unexpected Lesson in Responding to Negative or Bad Online Reviews
I was just finishing up work on a newly redesigned website for a client when I noticed it. (more…)
Got a Fake Facebook Friend Request?
Recently one of my client’s Facebook account seems to have either been hacked or her Facebook profile information “scalped” and then used to send out fake Facebook “Friend” requests.
This can be distressing and commercially painful since in her case, she uses her Facebook account to promote her self-published books.
So if you have ever gotten a fake Friend request or wondered how to spot one then you should read the 7 tips in this article. (more…)
Wordles – A Cool Way to Promote Your Small Business
Marketing with infographics is very, very hot right now. Basically an infographic is “a visual image such as a chart or diagram used to represent information or data.”
Usually they are custom made for a company for each information piece or data set. Quality infographics cost anywhere from $500 to $2000+.
But I have found a very affordable (free way) to create an “infographic alternative” – an Wordle (more…)
Direct Marketing for Small Business?
Why You Should Use Direct Marketing Instead of Using Facebook – In a small suburb lived two mechanics by the names of James (Jimmy) and Connor. Both men were in the process of starting up their own auto repair shops.
Jimmy setup a Facebook Fan (Business) Page because…well because it was free, easy and almost everyone he knew had one. He planned on spreading the word about his business using just his FB page.
Connor, he setup a Facebook page, too. But he also had a customized company blog built for his business and also setup a form so he could build an email list.
Is Facebook a Marketing Failure – for Small Business?
“Why don’t you like social media for marketing?”
I could see the question in her eyes.
I had already told her why I thought social media as an promo channel, sucked for small business and that I felt she would be off focusing her attention on content marketing (i.e. creating more and more blog posts).
Then she started to tell her that her brother/cousin (I can’t remember which) who worked as a full time social media manager in some big time company in some big northern city told her that social media was the ONLY way to go.
I knew then we weren’t going to work together much longer because… she was a “true believer”. (more…)