Social Media

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How to Respond to Negative Online Reviews

An Unexpected Lesson in Responding to Negative or Bad Online Reviews I was just finishing up work on a newly redesigned website for a client when I noticed it.

How Can You Spot a Fake Facebook Friend Request?

Got a Fake Facebook Friend Request? Recently one of my client’s Facebook account seems to have either been hacked or her Facebook profile information “scalped” and then used to send out fake Facebook “Friend” requests. This can be distressing and commercially painful since in her case, she uses her Facebook account to promote her self-published […]

Marketing with Infographics – Create a Wordle

 Wordles – A Cool Way to Promote Your Small Business Marketing with infographics is very, very hot right now. Basically an infographic is “a visual image such as a chart or diagram used to represent information or data.” Usually they are custom made for a company for each information piece or data set.  Quality infographics […]

What to Use Instead of Facebook – Direct Marketing for Small Businesses

Direct Marketing for Small Business? Why You Should Use Direct Marketing Instead of Using Facebook – In a small suburb lived two mechanics by the names of James (Jimmy) and Connor. Both men were in the process of starting up their own auto repair shops. Jimmy setup a Facebook Fan (Business) Page because…well because it […]

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Why I Don’t Like Facebook for Small Business Marketing

“Why don’t you like social media for small business marketing?” … I could see the doubt and questions in her eyes. I knew then we weren’t going to work together much longer because… she was a “true believer”.