Relationship Marketing – Are you Making these Customer Relationship Mistakes?
Are You Accidentally Pushing Away & Pissing Off Customers?
The relationship between a small company and their customers is a tricky one. While not as intense as that with family members, surprisingly enough, long term business relationship have similar risks for both parties as any other “friendship”.
The situation between you and a customer can be damaged by broken promises, business betrayals and lying or giving false impressions.
These “relationship killers” can result in you missing out on opportunities, sales or even becoming involved in a costly legal action.
Of course not every business relationship goes bad or ends in a lawsuit. Many small businesses have maintained amicable and profitable relationships with their customers for decades.
So how can you avoid making these disastrous mistakes in your relationships with your customers?
Relationship Marketing Mistakes
Let’s run down the list of mistakes and common customer relationship killers.
Mistake Number 1 – Not Being Reliable Or Predictable. No matter what you may offer in terms of products or services, your customers rely on you to maintain a certain level of predictability and reliability.
If suddenly your products or services suffers in quality, this can negatively effect their own companies and people get worried FAST. Being inconsistent can lead to lower sales and disappearing clients.
Mistake Number 2 – Failing To Communicate If Things Go Bad. Things can go wrong at anytime, as we all know.
But you must communicate to clients or customers anything that can cause an unavoidable disruption, a noticeable drop in product quality, or make you miss deadlines, etc. You don’t want them to become spooked.
Mistake Number 3 – Watch What You Say. Make sure that the words in your marketing messages (online or off) match what you actually do or sell.
Like the old phrase, “say what you mean and mean what you say”. Using hype can lead to charges of fraud or false advertising.
– Admit Your Mistakes. Don’t think that customers are so dumb that they’ll never notice the mistakes you have made, no matter how small. This means when you do make a mistake, acknowledge it, fix it and move on.
Don’t dodge clients by not answering your e-mails or ignoring negative blog post comments.
Mistake Number 5 – Watch With Secrets You Keep. It’s natural as a small business person to want to keep as much of your proprietary or business information private as possible.
While customers are protective of their own privacy, they are expecting more and more transparency from the people they do business with. Use your website to host all your public business information for easy client access.
Mistake Number 6 – Hiding Your Business Size. Don’t pretend to be bigger than you really are. Frequently people choose to do business with smaller companies because they feel such organizations are more responsive to their needs or are more authentic.
Mistake Number 7 – Failing To Say No. As entrepreneurs it’s difficult for us to turn down opportunities. After all even the most conservative of business people have a bit of risk taker inside of them.
But a common mistake we all make is taking on too many projects at once. Accept your limitations and try not to promise more than you can deliver. Focus on your strengths.
Use e-mail and other web technologies to help manage your projects and coordinate delivery schedules and other activities between your customers and you.
Now that you know the seven most common relationship killers, you can make sure that your online marketing materials reflect them.
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