Do you have a vanity website or one built to sell?
If you are like most small business people, you are probably still saying, “I just wish I could get my name out there!”.
Unfortunately, the days of web design when you could just ‘build it and they will come’ are long over.
Nowadays, you need a website that creates profitable leads or brings in-store traffic – not just brand recognition.
But unfortunately that is not what is happening.
All the time I meet with small business people who have what I call “branded brochure” websites. These are the websites that were solely created to promote the company’s online “brand” and increase awareness or name recognition.
These site are frequently just very beautiful digital versions of the company’s sales brochure. They are NOT very effective at bringing in leads or getting new customers.