Be honest here…do you remember the last time you, personally looked up some company using just the yellow pages?
Can’t remember? Well neither can your customers! How many times have you heard about a company and you have automatically gone online to search out their website?
Do you still read a local daily newspaper? How often do you scan the headlines, only to go online to verify and dig deeper into what you have read? Do you do the same with your local television news programs?
Fess up! You are doing what more and more people are doing: you use the Internet as a combination phone book and private investigator. You check out service providers and other businesses for everything from rip-off reports or complaints to driving directions and business operation orders.
Just like everyone else, you want to know what products or services they offer, get a feeling about their reputation and get to know about them or their company before you take the risk of calling their office or dropping by their store.
This is why the telephone company is making smaller and thinner yellow page books, many local newspapers are suffering from lost ad revenues and local radio shows are dying left and right.
But understand the Web is not completely “world wide” yet. Just like the electrical power grid in the 40’s and 50’s, the Internet is only just now spreading into many small towns or isolated rural areas.
So if you serve those customers, then you may need to keep your yellow page ad and your daily radio spot for the next 10 years or so.
Where does your business stand?
- Are you tired of wasting money on expensive and slow offline advertising methods?
- Are you sick of your site not getting the clients or leads you want?
- Do all the ins-and-outs of online marketing confuse and frustrate you?
- Does your old site need a simple facelift or a complete overhaul?
- o you want to become involved in social media marketing but just haven’t had the time to do anything about it yet?
- Are you still wondering what all the fuss is about when it comes to internet marketing?
Internet Marketing Made Simple
The biggest mistake made in Internet marketing is that many small business owners and managers don’t understand that exactly how online lead generating should be the first step to building a profitable offline sales process.
Getting visitors and converting them into clients and customers should be the primary job for any website.
The best Internet business models that I know of always use these four marketing methods to woo online audiences:
* Create Content – the development of a consistent flow of useful, interesting and relevant content offered freely to your audience
* Build Connections – gaining the attention of your chosen audience and creating a rapport with them
* Establish Communications – building a long-term relationship with your audience by engaging them with ongoing conversations
* Begin Conversions – follow-up with your audience until they either convert (into paying customers, etc.) or are no longer interested
If you don’t understand how to properly utilize these 4 strategies, your online marketing campaign will be a waste of your time and hard earned money.