How to Turn a Failing Small Business Around Using Online Marketing
Can you really turn your business around using internet marketing?
During tough times it’s natural for many small businesses to think that the first thing you must do is cut back on your overhead and expenses.
After all if your family are hungry, you don’t go out buying luxury cars.
So while reducing or maintaining costs is an instant and measurable way to increase your bottom line, it is not something for the long haul.
Cost cutting only gives your business a bit of breathing room. Yet no healthy business can survive by trying to “save their way” back into profitability or success.
The only thing that can make your business successful long term is by increasing their visibility and persuading more customers to do business with them!
And quickest, cheapest way I now how to do this is by leveraging the power of online marketing, especially marketing using your company website.
Using a website to promote yourself can add momentum to your small business sales process like nothing else can.
Despite what you may be spending on television, radio, print or newspaper ads, nothing has the reach, immediacy and instant impact of website marketing.
If you send out standard press releases to area newspapers, it could days or weeks before you see results. But take the same release, tweak it as an online news release and start seeing results in 24-48 hours.
Here are a couple of action steps you can take today to start getting more customers and sales from your online efforts:
Use Social Media Wisely
Ok, I admit it, I’m not much of a social animal myself, but I have a Facebook Fan Page (this page is exclusively for your profession or business), a Twitter account, a couple of YouTube videos and several social bookmarking accounts.
You don’t have to become a “social butterfly” and chat up everyone who befriends you or becomes your follower.
But you do have offer people something of value – give them a good reason to click on your link and go visit your website.
Start Blogging to Drive More Business
My entire website is actually a blog. I love blogs because they are ready made for fast uploads, easy maintenance and search engines like blogs because as a general rule, they are good sources of freshly updated content.
Understand How “Free Stuff” Works Online
Business marketing mogul Frank Kern said it best, “Selling stuff is easy. All you gotta do is give away stuff that makes people happy… and then sell’em stuff that makes ‘em even happier.”
In other words, you must be prepared to give away free stuff (i.e. useful and helpful information or links to helpful content) in order to attract interested prospects and build trust with them.
So once you are their “trusted adviser” you can start selling them stuff that makes them even happier.
By using the3 action steps above you can start rescuing your small business sooner than you might think.
But if you want to learn even more powerful strategies to save your business, then I invite you to signup for instant access to my ebook, “Boost Your Sales!”