Content Before Design
People don’t visit your website because they want to know how amazing you or your product or service is. Most likely, they’re visiting your site because they have a problem, and something or someone pointed to your business as way to find a solution.
A great website allows you to turn though drive-by visitors into potential customers.
A good lead generation site should not begin with you messing with website design elements.
So what is the best way to start designing a website?
Always start with the copy or content.
1. Don’t skimp on your research.
A fundamental tenet of creating a killer landing page is to focus on the customer.