Website Design Elements

 

Website Design is Kind of Like Building a House

Most of us have probably never actually tried building a home but millions of us (myself included), have watched at least one or two episodes of a home improvement show on TV.

So when it comes to new houses, we can chat a bit about why a pot-filler faucet is a great idea for a chef’s kitchen and now we know that tile grout can come in more colors than just white or beige!

You may think that you know more about houses than you do websites; so it might come as surprise for you to learn that creating a website and building a house have lots of things in common.

So, let’s take a little trip through the world of website design vs. home construction.

Websites and houses have certain key design elements in common: they both have layouts and structure, color schemes, fonts (okay this is only for websites), graphical components, the content inside, and functionality which is basically how everything works together.

1. Layout and Structure

Think of a website’s layout like a house’s blueprint. It’s the plan of the basic setup of where everything’s going to go. Just like a house needs a strong foundation and a well-planned structure, a website needs a solid layout and thoughtful page navigation to guide visitors where you want them to go.

2. Color Schemes

A good color scheme is super important, whether you’re painting a house or picking colors a website. The colors used can create different looks and feelings, both positive or negative. They can help pull everything together in welcoming way or make visitors feel uncomfortable.

Just as you wouldn’t want clashing colors in your living room, you want a harmonious color scheme for your website. But don’t get catch in wanting your website to reflect your personal color choices.

Like a newly constructed house where the builder paints it a color that most home buyers like (or at least don’t dislike), your website colors should be similar to those found on websites in your industry.

Notice how many of the top brands in the world share similar color schemes. While the individual colors used are trademarked, there are a lot of blues, reds, whites, mixed in with a few shades of yellow or green. There are probably less than 25 true blacks or browns.

3. Fonts and Typography

There is visual difference between a ranch style house vs a Cape Cod beach house. When it comes to websites, the way words look — their “fonts” — is a lot like the style of a house.

Take a sec, and look at the brands above again. Notice how each brand has a font style that is unique and visually identifies the business without you really reading the company name.

Just little things like the style of the windows or doors can give a house personality, the fonts and typography on a website can give it a unique a look and feel.

DEFINITION: “Typography is the art and technique of arranging type (fonts) to make written language legible, readable and appealing when displayed.”

So, remember the fonts and typography help make it easier (or harder!) for YOUR potential customers to read the content on your website.

4. Graphics and Photos

The visual elements like graphics or photographs are what bring a house or a website to life. In a house, things like wall art and interesting furniture make it more than just a building.

Similarly, on a website, the graphics, illustrations, or photos can make it stand out from the crowd. Graphics also can help you to quickly to get your marketing message across and show waht the website is all about.

5. Content 

The content, (the web copy, articles, or blog posts) on a website are like the personal stuff you have in your home.  Think about that collection of figurines, lamps or table-top decorations you’ve seen or a wall full of family photos. It’s the personal items that tells a story about people inside the house.

So the written content on your website can also share stories (as well as facts, data and FAQs) about you, your business, your products and services as well as the people behind what you offer.

Great content keeps visitors coming back, just like a home filled with interesting people and cool things keeps guests entertained.

6. Functionality

Last but not least, everything has to work properly. A house needs to have practical spaces: functional rooms, easy movement between one room to another, and it has to be comfy for everyone living there.

Websites are the same! They need to be easy to use, work well on all sorts of devices, and make it a breeze for visitors (prospective customers) to find what they’re looking for.

….

Now you understand how creating a website is sorta like building a house in a lot of ways. Both take careful planning, a bit of artistic flair, good technical skills and a focus on making things work well for the people using them.

So whether it’s a cozy home or an amazing website, the goal is the same: create a space that’s both lovely to look at and yet is easy for people to use.

So, remember, it’s the overall experience of your web visitor that is the most important thing in web design, not just a site’s appearance.

A website can look fabulous but if the content, the layout or navigation is a tad off … visitors can’t find the info they need or can’t understand it once they find it … your site just won’t get a positive response.

It’s design and execution that makes a website experience either enjoyable or frustrating.

If you are worried about creating a good looking yet highly effective website, I invite you to contact me for a free consulting session > CLICK HERE.

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