Free Workshop – Getting Found Online: Demystifying SEO for Local Business Websites

Getting Found Online
Can your customers find your website?

I will be teaching this 2 hour workshop here in Asheville NC on April 13, 2011 3:30 – 5:30pm at the  Owen Conference Center, on the campus of  UNCA. (directions)

Anyone who is interested in improving their business website or who is thinking about setting one up should register and drop on by.

Here is a outline of what I will cover…

SEO Bootcamp (1st Hour)

  • What is SEO?
    • Why is SEO important?
  • SEO 101
    • Keywords –
      • What prospective clients want
    • On Page SEO –
      • Internal to Your Site (“TDK”, headings, footers, sitemaps)
    • Off Page SEO –
      • External to Your Site (incoming links)
    • Measuring Results –
      • Why testing, tracking and tweaking are crucial
    • Do you really need a full service SEO company?
      • Probably not! – What you can do on your own
    • When you should call in a professional
      • Warning Signs

The Online Success Trifecta: SEO + Blogging + Social Media (2nd Hour)

  • What is the Trifecta of Internet Success?
    • Why do you have to have all 3?
  • SEO & Backlinks
    • Incoming links are backlinks
      • Link Exchanges
      • Referrals
      • Content Syndication
  • Blogging for Business
    • Bye-bye boring brochures
    • “Teaching Sells”
    • Activity counts – use interactive devices
  • Social Media Marketing
    • Facebook
      • Pros & Cons
    • Twitter
      • Pros & Cons
    • LinkedIn
      • Pros & Cons
    • Social Bookmarking
      • Pros & Cons

Registration is free but please  RSVP if you plan to attend. This class is hosted by the local Meet the Geeks professional network.

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