“How much does a website cost?”

How much does a website cost - small business web design, asheville nc - building websites that produce results

“How much does it really cost to build a website?”

How much does a website cost? Of course this is the first question that everybody always asks me.

Although this is a very difficult question to answer, I will try to do my best here to explain some general pricing guidelines.

The best way to explain it would be to give an example…

A website design project is kind of like buying a home entertainment system…

…With so many options and add-ons available, the cost can vary drastically.

Say you are going to get a new system and you start with a new 55-inch widescreen LCD TV.

You can get a nice name-brand for under $700.

Easy, right?

How much does a website cost
A home theater system consisting of large-screen LCD television, a Sky+ HD satellite TV box, and a DVD player (and a Blu-ray Disc-capable PlayStation 3 game console). All equipment is on a premium TV stand.


But then you start thinking about adding on one of those streaming media/Blu-ray/DVD players.

And what about getting a decent quality sound bar or maybe even one of those big “home theater” sound systems?

And there goes a couple thousand bucks into your budget.

Of course you then have to have a super strong TV stand – with a media storage cabinet for all your movies.

So there goes several more hundred.

But what if your family or the neighbors next door complain that the ice rattles in their drink glasses during football games?

If you think about it, maybe you should move everything into a “dedicated” TV room/den/man-cave/basement?

Now that you have more space, you can really invest and get a bigger flat screen (90-inches) – which requires a whole new mounting system (and reinforcing your walls) – plus a BIGGER sound system with ceiling mounted speakers, etc.

How much does a website cost
A dedicated home theater room with acoustic treatment, professional wiring, equipment and speaker placing!


And oh, yeah don’t forget, you can get a couple nice, cushy “theater” recliners! But wait there’s more — what about adding a mini bar with a fridge?


Okay, I’m was exaggerating just a bit for effect.

But as you can see the costs for a “simple” home entertainment system can quickly add up from under $700 to $1,000’s of dollars depending on what you want.

Did you know that the average American sells or trades their TV set every five to eight years?

So why do so many people elect to get so many optional upgrades like Blu-ray players and high-end home sound systems?

The answer is because most people understand the importance of getting what they want the first time – so they don’t have any regrets later on down the road.

Since most Americans spend over 5 hours a day watching their TVs, people naturally want to make sure that their entertainment systems will provide them with all the comfort, quality, longevity, and ease of use they can currently afford.

These same principles typically apply to most business website projects.

Your potential customers are going to see your website every day for as long as you have it online, so having the right website design and hiring the right developer to build it for you is critical.


How much does a website cost? - bad sites often cost more than a well designed one.

“A bad website is like a grumpy salesperson.”

Jakob Nielsen, web usability expert

So as a small business person, you need a website that is like a good salesperson, one that produces results and brings in more customers.

You need to get the maximum benefit from your website — with minimum maintenance hassles, while reducing any online security risks.

Unfortunately, some people only focus on the initial price of the design and the installation costs. They are set on finding the cheapest web designer around, thinking this will save them money.

The problem with this short-term approach is they often end up sacrificing on:

  • content quality – which helps a site attract and convert visitors into customers
  • functionality – good code which reduces technical problems & hidden search errors
  • aesthetics – a bad looking website is like having a shabby store-front showroom
  • security – because it often costs more to maintain & protect a bad site

All of the above factors inevitably leads to the website owner becoming dissatisfied — especially considering that unlike a TV set or DVD player, a website can’t easily be “replaced” if the owner becomes frustrated and unhappy with it.

“Website Costs – Why do prices vary so much?”

While every website has to have a domain name and web hosting, these two costs are actually rather cheap.  So the next four factors are typically the ones that directly affect website costs.

  • The People Building It. Your website designer can be a soloist (like me) or you can hire an agency where you will often work with a team (a customer rep, a web designer and/or a developer-programmer).  In either case you are depend on the reliability and skills of the people involved.
  • The Design Process Behind It. When I first started out I developed websites using the old “flying by the seat of my pants” method. After having pissed off clients and having sites that kept crashing, I quickly developed a system of building functional and profitable sites.  You can read more about my design process on “My Approach” page.
  • The Website’s Features. If you need more advanced features on your site such as an eCommerce shopping cart (for either digital or physical products), a user forum or an online calendar, booking or appointment system, your website is naturally going to cost more.
  • The Website’s Content. Writing and developing your site’s content is usually the most time consuming and important (yet overlooked) parts of a website. Well written persuasive copy is the primary method that turns visitors into leads and in-store traffic.

Any of the above factors can quickly increase the cost of even the simplest website.  If you want to learn more about how much our websites cost, then click here to > Request a Free Consultation.

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Make More Sales – How to use a “Daily Dispatch” to Attract Customers & Get More Sales

Make More Sales - with daily dispatches

“Struggling to make more sales?”

You are not alone! I’m sure most small business people will agree that one of the hardest parts of working with clients is finding them in the first place!

Finding and keeping up (more or less) a steady stream of work or projects is one the most difficult things you have to do if you are running a small service business.

If you are like most professional services, you are constantly riding on a feast or famine roller coaster.

One month you might have hit the mother lode and be slammed with client work.

You find yourself shouting out your good fortune all the way up the roller coaster’s incline – clacky-clack, clacky-clack, clacky-clack.

Then next month’s it is WOOSH…everything goes screaming in terror all the way down the drop-off!

This means you spend most of your time hustling to find new work and get more clients or  customers. (more…)

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Plain vs Fancy Web Design: Which one works best for a small business?

Ugly Website Design
Does your website have to look impressive to get results?

“Can a ‘plain’ website out perform a prettier one?”

If you own a small business site then you have probably gotten sales pitches like this in your email inbox before:

“Hello, my name is {blank} and I wanted to reach out and ask if there is anything that you would like to change about your website?

I am a web developer with {blank} and my team can do just about anything you can imagine. My forte is helping clients get the look and feel they want out of their websites as well as making sure they can be found online.”

Sounds like a good deal right? Get an impressive looking website, and get be found online.

Yet, we all know this is not the complete truth. (more…)

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The 2 Essential Marketing Changes Your Small Business Needs to Start Today

Marketing Changes Small Business

Let’s face it, marketing a small business can be tough.

Especially if you’re trying to do it online.

If you are sick of struggling to make internet marketing work for you then read on to discover 2 simple marketing changes that you can do that will actually work.

But first let’s take a quick look back at how traditional marketing has changed since the “Inter-web” came along and missed things up… (more…)

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Pride or Profit? 6 Steps to Avoid this Common Business Website Mistake

vanity website
My mom loves my website but my customers…not so much?”

Do you have a vanity website or one built to sell?

If you are like most small business people, you are probably still saying, “I just wish I could get my name out there!”.

Unfortunately, the days of web design when you could just ‘build it and they will come’ are long over.

Nowadays, you need a website that creates profitable leads or brings in-store traffic – not just brand recognition.

But unfortunately that is not what is happening.

All the time I meet with small business people who have what I call “branded brochure” websites. These are the websites that were solely created to promote the company’s online “brand” and increase awareness or name recognition.

These site are frequently just very beautiful digital versions of the company’s sales brochure. They are NOT very effective at bringing in leads or getting new customers. (more…)

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