Blog

Make More Sales – How to use a “Daily Dispatch” to Attract Customers & Get More Sales

Make More Sales - with daily dispatches

“Struggling to make more sales?”

You are not alone! I’m sure most small business people will agree that one of the hardest parts of working with clients is finding them in the first place!

Finding and keeping up (more or less) a steady stream of work or projects is one the most difficult things you have to do if you are running a small service business.

If you are like most professional services, you are constantly riding on a feast or famine roller coaster.

One month you might have hit the mother lode and be slammed with client work.

You find yourself shouting out your good fortune all the way up the roller coaster’s incline – clacky-clack, clacky-clack, clacky-clack.

Then next month’s it is WOOSH…everything goes screaming in terror all the way down the drop-off!

This means you spend most of your time hustling to find new work and get more clients or  customers. Read More

Plain vs Fancy Web Design: Which one works best for a small business?

Ugly Website Design
Does your website have to look impressive to get results?

“Can a ‘plain’ website out perform a prettier one?”

If you own a small business site then you have probably gotten sales pitches like this in your email inbox before:

“Hello, my name is {blank} and I wanted to reach out and ask if there is anything that you would like to change about your website?

I am a web developer with {blank} and my team can do just about anything you can imagine. My forte is helping clients get the look and feel they want out of their websites as well as making sure they can be found online.”

Sounds like a good deal right? Get an impressive looking website, and get be found online.

Yet, we all know this is not the complete truth. Read More

The 2 Essential Marketing Changes Your Small Business Needs to Start Today

Marketing Changes Small Business

Let’s face it, marketing a small business can be tough.

Especially if you’re trying to do it online.

If you are sick of struggling to make internet marketing work for you then read on to discover 2 simple marketing changes that you can do that will actually work.

But first let’s take a quick look back at how traditional marketing has changed since the “Inter-web” came along and missed things up… Read More

Pride or Profit? 6 Steps to Avoid this Common Business Website Mistake

vanity website
My mom loves my website but my customers…not so much?”

Do you have a vanity website or one built to sell?

If you are like most small business people, you are probably still saying, “I just wish I could get my name out there!”.

Unfortunately, the days of web design when you could just ‘build it and they will come’ are long over.

Nowadays, you need a website that creates profitable leads or brings in-store traffic – not just brand recognition.

But unfortunately that is not what is happening.

All the time I meet with small business people who have what I call “branded brochure” websites. These are the websites that were solely created to promote the company’s online “brand” and increase awareness or name recognition.

These site are frequently just very beautiful digital versions of the company’s sales brochure. They are NOT very effective at bringing in leads or getting new customers. Read More