“Can a ‘plain’ website out perform a prettier one?”
If you own a small business site then you have probably gotten sales pitches like this in your email inbox before:
“Hello, my name is {blank} and I wanted to reach out and ask if there is anything that you would like to change about your website?
I am a web developer with {blank} and my team can do just about anything you can imagine. My forte is helping clients get the look and feel they want out of their websites as well as making sure they can be found online.”
Sounds like a good deal right? Get an impressive looking website, and get be found online.
Yet, we all know this is not the complete truth.
