If you are like thousands of other small business owners, the last few years probably have been rough on you.

You have worked yourself into a state of near exhaustion just to keep your local company afloat and your head above water.

Yet one of the biggest reasons that too many small businesses have failed is NOT because their services were rotten or because that their products stank not even that the economy was bad – but because they had crappy marketing!

Anyone can have a great company but if no knows about it, especially in a business slowdown, things can do downhill fast. Too many small business people just don’t understand know how to effectively promote their local company when things are in a recession.

Now this is often not the fault of the owners. After all, most people start up their business during an economic upswing – after all very few people quit their day jobs during recessions!

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I just got off the phone with a close friend to make amends. Three nights ago, I called to share with her what I felt were some very funny moments from one of those new oddball reality shows that keep cropping up.

But after a few moments, I realized that she not only wasn’t laughing with me but she was in fact getting very ticked off at me!

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